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What is Privacy?
Once described as “the right to be let alone,” privacy is now best described as the ability to control data we cannot stop generating, giving rise to inferences we can’t predict.
With an estimated 2.5 Quintillion bytes of data generated each day, the ongoing challenge is how to control the data we can’t stop generating and protect it from ever increasing malicious threats.
In the wake of increasing privacy concerns and the arrival of new regulations, protecting privacy has never been more critical to ensuring business survival. While losing customer data can damage a brand’s reputation, trust, and revenue, preventing valuable corporate information from leaving the confines of the business and falling into the wrong hands is critical.
How is Privacy Compromised?
Company data is being stolen – often unknowingly. Every day the devices your organization uses runs tens of thousands of transactions as employees browse the internet or use applications. A high proportion of device transactions take place in the background, without the user’s knowledge – often resulting in sensitive company data unknowingly being sent to unidentified servers in regions where high levels of cyber-attacks originate.
Organizations don’t know what they can’t see so most are unaware that unauthorized data is leaving their environment and that their privacy is being compromised.
